Do you know your white paper audience? What are his/her top concerns? Are those concerns being addressed in your white papers? Read on to get insights from white paper experts on how a white paper that is addressed to a Technical Decision Maker should be different from a white paper that is addressed to a Business Decision Maker.
Posted by August 5th 10
Social media requires constant interaction and almost instantaneous response. How should marketers tackle this challenge? Jessie Paul is CEO of PaulWriter, ex-CMO for Wipro Technologies and author of No Money Marketing share her marketing insights.
Posted by July 28th 10
B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts "How can companies maintain branding and messaging consistency across various marketing vehicles that they use? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy?". Read on to get their insights.
Posted by July 22nd 10
Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. What should brands do to keep buyers interested, engaged and loyal. Bernie Borges, Chief Find Officer of Find and Convert and author of Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing share his marketing insights.
Posted by July 21st 10
What is the biggest challenge in creating and marketing a white paper? Read on to get insights from white paper experts.
Posted by July 15th 10
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