Marketers are forced to explore smaller, more niche-focused online communities in order to empower passionate digital influencers to drive revenue and reduce costs. Andrew Davis, Chief Strategy Officer and Co-Founder at Tippingpoint Labs asks marketers to "Stop being everything to everyone!". Read on to find out what else Andrew Davis urges marketers to do in 2010.
Posted by February 16th 10
As more and more people find web video to be valuable and entertaining, web video for corporate story telling will continue to expand. Seamus Walsh is Founder of Vazt Global Inc. says "Publishing your videos on a private media channel can be the most effective way to reach your target audience". Read on to find out what else Seamus Walsh urges marketers to do in 2010.
Posted by February 16th 10
Consumers trust their peers, way more than they trust advertisements. Mani Iyer, CEO of Kwanzoo, a social inbound marketing service for businesses, says "Socially engage consumers through all marketing channels, to drive peer recommendations of your brand". Read on to get more insights from Mani and to win a Kwanzoo beta account.
Posted by February 15th 10
The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over. Rick Liebling, Global Director of Client Management at marketing communications Taylor, says "It’s time to collaborate with consumers to make goods and services better and more relevant". Get an exclusive sneak preview into Rick's new eBook about crowd sourcing called "Everyone Is Illuminated".
Posted by February 12th 10
Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously. Read on to find out what else Doug Kessler, Creative Director and co-founder of Velocity, urges marketers to do in 2010.
Posted by February 10th 10
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