Why should you engage prospects consistently across the complete buying cycle? Ardath Albee, B2B Marketing Strategist at Marketing Interactions, says that engaging prospects consistently drives more viable sales opportunities. Read on to get B2B marketing insights from Ardath and learn why B2B marketers should embrace true nurturing programs
Posted by May 17th 10
Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Stephanie Tilton of Ten Ton Marketing shares her insights on content creation and content marketing.
Posted by May 12th 10
Maria Pergolino, Director of Marketing at Marketo says that hundreds of medium and large sized B2B companies will stop focusing on the number of lead created and instead focus in improving the quality of leads passed to sales. Read on for more insights from Maria on how demand generation will evolve.
Posted by May 10th 10
How should marketers leverage content? The million dollar question for white papers is this - Which content should be free? Which content should be gated to generate leads? Read on to get insights from white paper experts.
Posted by May 6th 10
Where are the new marketing investments being made? Jon Miller, VP of Marketing at Marketo, shares his insights on content and lead generation.
Posted by May 5th 10
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