2010 was the second year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for supporting Connect the Docs. Jump ahead to browse best blog posts from Connect the Docs in 2010. Enjoy.
Posted by December 31st 10
How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind". We asked our panel of white paper experts "What are the 3 key questions you ask before starting a white paper project?". Read on to get their insights.
Posted by November 23rd 10
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Share one example of ROI tool/strategy that has worked either for you or your client." Read on to get their insights.
Posted by November 12th 10
The B2B Marketing arena is changing. What are the six things B2B marketers really need to get good at? Equip yourself with new weapons for your B2B Marketing arsenal by reading Velocity's FREE eBook. - The B2B Marketing Manifesto.
Posted by October 31st 10
How do you capitalize on opportunities that deliver truly high-velocity growth for your business? Rebel Brown new book Defy Gravity: Propel Your Business to High-Velocity Growth answer that question. Click here for more information on how you can get your FREE Defy Gravity Workbook (only on Sept 14, 2010).
Posted by September 14th 10
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