White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?". Read on to get their insights.
Posted by September 9th 10
Buyers do the vast majority of their research online and consume content in a fragmented way. How should marketers change their approach to address these new world buyers? Craig Rosenberg, Vice President, Products and Services at Focus, shares his marketing insights.
Posted by September 1st 10
B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker". Read on to get their insights.
Posted by August 27th 10
In the new world marketing, Russell Sparkman, of Fusionspark Media, urges us to use transmedia storytelling. Read on to get more content marketing insights from Russell Sparkman.
Posted by August 25th 10
What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? Joe Pulizzi, founder of client-vendor matching site Junta42, shares his content marketing insights.
Posted by August 18th 10
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