Are You Ready for Black Friday and Cyber Monday?
Posted by November 25th 09
Holidays are fast approaching which means spending time with your family and loved ones, time off work for most of us and, of course, overspending on gifts and merchandise. The notorious Black Friday is usually perceived by analysts as being the main major marketing event that launches the Holidays' spending frenzy. It is soon followed by Cyber Monday, which sort of launches the same wave of spending though in the online space. This is a great time for retailers, etailers and affiliate programs.
Or is it? Are you prepared for Cyber Monday's frenzy?
1. Increase your marketing budget. Now is a good time to get a pay-per-click campaign going. Never had one of those before? Well SearchEngineLand has you covered - check out their collection of articles on PPC campaigns to get you started.
2. Revise your keywords. Buying keyword campaign could prove highly beneficial for your business, but first you need to make sure they're on target and representative of your business and service offering. Indeed, a well performing set of keywords could highly improve the amount of traffic directed to your site by search engines. SEOmoz's beginner's guide to conducting keyword research will get you there fast.
3. Organize a targeted marketing campaign with coupon codes. Indeed, coupon campaigns are proving to be efficient while also raising your link equity. Business.com has an interesting article on the efficiency of coupon strategies. This campaign can even be carried on Twitter and other social networks through sites like Coupontweet.
4. Put people in a festive mood. Have you ever noticed how inhaling the smell of warm bread at the grocery store makes you want to immediately bite into a baguette? Well adjusting your site's design to reflect seasonal moods could help increase sales. Brick and mortar stores have been doing it for decades, and so has Google.
Are you and your business ready for the start of the Holiday season? Any other tips you'd like to share with us?
posted in Tips and Techniques
July 2010
