Best of ClickDocuments "Connect the Docs" Blog in 2009

Posted by Ambal Balakrishnan December 31st 09

2009 was the first year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs.

Enjoy the following collated list of best blog posts from Connect the Docs in 2009.

Top 5 Blog Posts

Content Marketing - The Ultimate Cheat Sheet
You and I live in an era when creating and distributing content have become democratized. The axiom "Build it and they will come" has been changed to "Provide compelling content and they will come". You probably have already heard all the buzz about Content Marketing and are wondering

What is Content Marketing?
Why should I care about Content Marketing?
Where do I get started?
How do I apply “Content Marketing” concepts?

We've put together a great Content Marketing Cheat Sheet that will tell you all about Content Marketing, from getting started to applying new promotional techniques to your marketing campaigns!

The 4P's of Content Marketing

Purpose
Plan
Persuade
Presentation

The 6C's of Content Marketing

Customer
Community
Content
Conversation
Continuity
Consistency

How to pick the right content type to reach your target audience
If you were a car sales man would you recommend a soccer mom to test drive a 2 door, fast and flashy convertible? How about showing a 7 seater mini van to a cool and hip bachelor? You wouldn't, right? You would first take notice of the person(aka target market segment) walking into the car dealership show room and then know what car(aka right content) to show them. Why not apply the same rule when choosing content type to reach your target audience?

Seven Creative Guerilla Marketing Tips
Traditional marketing techniques have proven their efficiency over time. But what to do when your competitors are using the same promotional tools as yourself? How can you distinguish your company and products?

Top 5 ClickInsights Posts

ClickInsights: Tips on how B2B marketers should leverage social media
Social Media Marketing is now getting a lot of interest not only from cutting edge startups but also from mainstream B2B companies. B2B Marketing Experts shed light on the following question: What is your one tip on how B2B marketers should leverage social media?

ClickInsights: What is the biggest mistake to avoid in B2B Content Marketing?
B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. With all this energy fueled into content marketing, what are the pitfalls to avoid? B2B Marketing Experts shed light on the following question: What is one big mistake to avoid in B2B Content Marketing?

ClickInsights: Tips on how to write a better Case Study
Case studies are the perfect marketing tool. The best way to convey your marketing message is through the voice of a successful and happy customer. Case Study Experts shed light on the following question: If you could give our readers one tip on how to write a better case study, what would that be?

ClickInsights: Tips on how B2B marketers should do Content Marketing
B2B marketing has gone through dramatic change in the last few years due to the changing landscape of interaction between how consumers and businesses engage with content. B2B marketing is not the same as B2C marketing. So the approach to influencing prospects and customers needs to be radically different. B2B purchases are not "impulse buys". B2B prospects carry out more research, ask more questions, and examine more competitior products. B2B purchases involve many individuals (with very different perspectives) who are all involved in influencing the final decision-making. One of the most important jobs for B2B marketer’s is to inform and educate prospects and customers about their offering. B2B marketing really is interesting when you look past the company and realize that you are communicating with actual people. It is amazing how often this fact is forgotten. How do you educate and inform these people if you are a B2B marketer? B2B Marketing experts tackle the following question: If you could give our readers one tip on how B2B marketers should do content marketing, what would that be?

ClickInsights: Tips on how to incorporate call to action in your white paper
By creating and distributing a white paper you educate and inform your target audience. However, there is also a goal that you are trying to meet. What is that goal? Do you want your readers to buy your product? Do you want them to sign up for a seminar? How can you persuade your customers and prospects to take action? Do you call out a specific action that your prospect has to take after reading your white paper? White Paper Experts shed light on the following question: What is the best way to incorporate call to action in a white paper?