ClickPredictions: The Birth of a Meaningful Marketing Model

Posted by Ambal Balakrishnan January 21st 10

We asked Bob Gilbreath "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010"

Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide (one of the nation’s largest digital advertising agencies) and author of “The Next Evolution of Marketing”

Bob Gilbreath

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Bob Gilbreath "Resolve to abandon the advertising interruption model and begin to evolve to Marketing with Meaning."

Bob Gilbreath's Marketing Prediction for 2010
In 2010 a growing number of companies will break with their old, interruptive tell-and-sell habits and adopt the next evolution of marketing. They will accept that consumers cannot be hoodwinked or annoyed into buying their products and realize that the only way to earn attention and sales is to add value to their lives through the marketing itself. It’s a concept called “Marketing with Meaning” and works when brands create marketing that consumers choose to engage with and advertising that itself improves people’s lives.

Bob Gilbreath's Marketing Action for 2010
To adapt to this next evolution of marketing, businesses must begin to look for higher-level needs their brands can deliver on. The possibilities range from providing information to creating shared experiences to helping consumers achieve personal goals and improve the world around them. While brands will not move to this model overnight, those with a vision for where the world and their consumers are heading will increasingly experiment and invest in Meaningful Marketing ideas, and begin to shift organizational structures that have gotten in the way.

Recommended Resources

ClickPredictions: Key Content Marketing Trends and Predictions for 2010

Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Click and download FREE eBook from Marketo and ClickDocuments