ClickPredictions: Stand Out with Great Content

Posted by Ambal Balakrishnan February 3rd 10

We asked Gordon Graham "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Gordon Graham is That White Paper Guy, an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers.

Gordon Graham

Website ThatWhitePaperGuy

“Stop copy-writing and start creating great content: it’s the most sure-fire thing you can do.”

Gordon Graham's Marketing Prediction for 2010
It’s safe to say that in 2010, many B2B marketers will imitate each another. Many will talk in buzzwords. Many will glom onto the latest gimmicks. Many will use B2C tactics like branding for B2B marketing. Many will waste money on advertising, and squander time on social networking. And many will wonder why their companies don’t stand out in the crowd. Yet a few inspired firms will dare to create content that’s helpful, useful, entertaining, accessible... and not a sales pitch. Those few will tower over the rest of the pack, and be remembered when it’s time to buy.

Gordon Graham's Marketing Action for 2010
Want to stand out from the crowd? Stop “copy-writing” and start thinking hard about your prospects... and then create great content for them. Great B2B content is anything that helps a prospect solve a problem, understand an issue, make a decision, or do their job better. (Hint: Tips, webinars, and white papers.)
If you do that, will they remember you? Tell their colleagues about you? Damn right, they will. And when it’s time to buy, your company will make the shortlist. This is the least risky, most sure-fire thing any marketer can do in 2010.

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Gordon will do an1/2 hour FREE consultation with the winner. Winner can e-mail Gordon a white paper to review, or ask questions about a white paper project they're considering or working on.

To enter this giveaway, just use this precrafted tweet or include the link to this post or this page with '#CLICKPRIZE'. Include @clickdocuments and @whitepaperguy in your tweet.

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Over to you...

Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Click and download FREE eBook from Marketo and ClickDocuments