ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
Posted by February 8th 10
We asked Rebel Brown "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"
Rebel Brown is go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-around. She’s also an author and speaker. Her business is PeopleWhoKnow.
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"Vendors who understand buyers and communicate relevant value will capture the next wave of spending."
Rebel Brown's Marketing Prediction for 2010
Vendors who deliver compelling content to match buyer information needs will be the big winners as B2B dollars begin to flow again.
Rebel Brown's Marketing Action for 2010
We all say we map our value focus to specific buyer needs. But few vendors really do. Check out ten websites. You’ll find the majority still filled with Me, Me Marketing or feeds ‘n speeds content.
Two sub-trends make clear value propositions more important than ever.
- Increasing buyer access to information from social media, buyer communities, online research and more. Content availability will continue to grow – in volume as well as diversity. The more alternatives buyers have for information – the more our messages must be spot on to capture their attention, quickly and credibly.
- Smarter dollar spends As we begin to move beyond the recent economic correction – budgets will open. But we won’t see the spending we saw pre-correction. We’ll see smarter buyers with more selective criteria. We’ll see hungry competitors making big noise to win those dollars. The higher the noise level – the more critical it is to hit a strong buying chord with our messaging.
Opportunity always follows crisis. Vendors who understand buyers and communicate relevant value will capture the next wave of spending.
Recommended Resources
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