ClickPredictions: Social's New Value: Sharing

Posted by Ambal Balakrishnan February 9th 10

We asked Nanda Kishore "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Nanda Kishore is Chief Technology Officer at ShareThis.com and in previous role had overall responsibility to develop a new advertising based product for Amazon merchants.

Nanda Kishore

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"Marketers must be able to measure and target their influencers across any interest or social channel."

Nanda Kishore's Marketing Prediction for 2010
Content consumption and the social behavior of consumers are more fragmented than ever; there is no longer a “one size fits all” social or content experience. We’re in a period of massive content inflation, and one of the major activities that aids rapid spread of content in the social media sphere is sharing. The ability to share everything from 140 character opinions to news and videos has allowed consumers to direct the flow of information online. So what’s next? In 2010, new ways for filtering and measuring the social web will emerge. And marketers will realize that technologies and targeting techniques won’t measure up unless they can deliver mass adoption and an aggregated, measurable view of social media value.

Nanda Kishore's Marketing Action for 2010
At ShareThis, we believe sharing is one of the best methods for filtering the web, and everyone who shares is an influencer. For forward-thinking marketers, 2010 will see bold new ways for measuring and delivering influence. Marketers will measure social media just as they measured search and display advertising—response, engagement, intent, and ROI. Going beyond developing campaigns for a single social channel or demographic segment, marketers must be able to find, measure and target their influencers across any interest, site or social channel.

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