Get Great at Content Marketing - NOW!

Posted by Ambal Balakrishnan February 10th 10

Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously.

We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Doug Kessler is the Creative Director and co-founder of Velocity, the London-based B2B marketing agency specializing in technology markets. He started his career at Ogilvy & Mather New York on consumer accounts but quickly migrated to B2B, where his heart lies.

Doug Kessler

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"If B2B marketing is both art and science, science is winning. And it’s kind of fun."

Doug Kessler's Marketing Prediction for 2010

Content Marketing will go from strength to strength - But response rates may start to fall due to 'mutton dressed as lamb' eBooks.
Web video will become a B2B staple - It's such a good way to tell a complex story.
The whole social thing will calm down a bit - Still valuable -- just not the whole enchilada.
Mobile marketing will make inroads in B2B - Not so much mobile web sites but useful apps.
Vertical search will start to rattle Google's cage - Unless they strengthen their vertical chops.
'Personal brand' coaches will disappear up their own arses - Leaving nothing but a trail of tweets.

Doug Kessler's Marketing Actions for 2010

Get great at Content Marketing now - We know a cool eBook that can help
Get good at lead nurturing -This stuff is way too powerful to ignore. And your sales people will sacrifice rams to your name (which does wonders for your SEO).
Learn Google Analytics like the back of your hand - It tells you what’s working. For free.
Have a Microsoft Windows 7 Party - With balloons and cake and hats and stuff.

Recommended Resources

The B2B Content Marketing Workbook Our free eBook that outlines what we think of as best practice
Information Rules: A Strategic Guide to the Network Economy by Shapiro and Varian. This was written in 1999 but still cuts right to the heart of the dynamics of information products. Brilliant.
Marketing Myopia, by Theodore Levitt Written in 1960, this Harvard Business Review article is what made me go into marketing.

Over to you...

Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Click and download FREE eBook from Marketo and ClickDocuments