Micro-fragmentation in Online Consumption

Posted by Ambal Balakrishnan February 16th 10

Marketers are forced to explore smaller, more niche-focused online communities in order to empower passionate digital influencers to drive revenue and reduce costs. How should marketers stop being everything to everyone? We asked Andrew Davis "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Andrew Davis is Chief Strategy Officer and Co-Founder at Tippingpoint Labs. Andrew’s passion for developing high-quality content and focus on measuring quality of content generated helps shape Tippingpoint Labs strategies and those of its clients.

Andrew Davis

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"You can’t be everything to everyone!"

Andrew Davis' Marketing Prediction for 2010

Like a fractal, marketers are going to be forced to explore smaller, more niche-focused online communities in order to empower passionate digital influencers to drive revenue and reduce costs.

Andrew Davis' Marketing Action for 2010

Take time to really understand your market. Identify your digital influencers, the prosumers that participate in each community and the consumers they empower.

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