Are you using Video for Corporate Story telling?
Posted by February 16th 10
As more and more people find web video to be valuable and entertaining, web video for corporate story telling will continue to expand. We asked Seamus Walsh "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Seamus Walsh is Founder of Vazt Global Inc., a B2B content and research publishing platform comprised of a SG&A taxonomy and micro-sites focused on Optimizing people, process and technology.
Seamus Walsh
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"Publish your videos on a private media channel."
Seamus Walsh's Marketing Prediction for 2010
As more and more people find web video to be valuable and entertaining, web video for corporate story telling will continue to expand. While many public sites, such as youtube.com have gained huge popularity, they are not always the best vehicles for business-based communication. The threat of viruses, competitive advertising and lack of quality control are reasons why companies are steering away from public media channels and moving towards private channels, while committing internal resources to produce quality content quickly.
Seamus Walsh's Marketing Action for 2010
Consider investing in equipment and building a studio space. For $10,000 and 400 square feet you can assemble a HD-broadcast quality studio. Get your customers, executives and product champions in front of the camera to tell their story – how you’ve solved people’s problems, why your solution is unique and what value you bring to the table. Publishing your videos on a private media channel can be the most effective way to reach your target audience.
One note of caution – bring in quality videographers and editors. Your video content should be professional and positively reinforce your corporate brand.
Summary: Rely less on boring print-based web-sites and tell your story in video – a medium that will resonate with your clients.
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