Creative is King, Queen, and Everything in Between

Posted by Ambal Balakrishnan February 15th 10

Consumers trust their peers, way more than they trust advertisements. So, how do marketers think beyond banner ads and the visual and information overload consumers face today? We asked Mani Iyer "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Mani Iyer is CEO of Kwanzoo, a social inbound marketing service for businesses. Mani is also a seasoned Internet Executive, Serial Entrepreneur, Industry Speaker and Startup Advisor.

Mani Iyer

Website Kwanzoo Twitter iyermani

"Socially engage consumers through all marketing channels, to drive peer recommendations of your brand."

Mani Iyer's Marketing Prediction for 2010
Facebook continues to grow. Google Wave sees early adoption. LinkedIn consolidates its position. Email marketing goes social. Display advertising begins to shift from traditional banner ads to interactive and data-driven ad formats. Social marketing goes from test-and-learn phase to a growing slice of corporate marketing budgets in 2H2010. The Feds come down on deceptive online marketing practices. Offer monetization and virtual goods platforms, as well as social games providers clean up their act. Direct marketers begin to tap social media as a source for new customers, leads and sales. Businesses establish 24x7 customer service channel via real-time channels (a la Twitter).

Mani Iyer's Marketing Action for 2010

Marketing must change for a social world. Consumers trust their peers, way more than they trust advertisements. Juice up your SEO with real-time reviews, high quality tweets and social updates about your brand by your customers. Remember tweets and updates are now indexed by search engines. Spice up your SEM landing pages with interactive content, so you cut through the message and visual overload for consumers. Think beyond banner ads; your users are already blocking them out! The Creative is King, and Queen, and Everything in Between! Find the best online tools and talent. Own the strategy, and get help on tactics.

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