Do your Content have a Personality?
Posted by April 19th 10
Does your content have a personality? Does your content build your KLT Factor (Know, Like and Trust)? We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff, Psy.D. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging.
Patsi Krakoff
Blog Writing on the Web Twitter patsiblogsquad
"You can’t master social media without vibrant personalities who create content that connects with your core clients."
Patsi Krakoff's Marketing Prediction for 2010
Companies, of all sizes, are finding success with the use of personas and spokespeople because people prefer to buy from other people, not from large, anonymous brands.
Small businesses should no longer act like large corporations. Owners are the natural voices of their companies. In many ways, small is the new big. Personalities matter, they always have, and they are now emerging as a strong marketing advantage.
Companies should dedicate pages on their sites to the people who work there. Written content should reflect the personalities of the authors, rather than being anonymous company copy. Along with more personality in their marketing content, company sites are making increasingly good use of video clips and audio files.
Patsi Krakoff's Marketing Action for 2010
Does your content build your KLT Factor (Know, Like and Trust)? Who in your company can shine forth as a spokesperson customers can relate to? Put them in charge of your blog and Twitter marketing.
You can’t master the power of social networking, blogs and Twitter, without vibrant personalities who create content that connects with your core clients. Put one person, or a small group, in charge of creating content in text, audio and video media forms. Let their personalities shine, share, and connect.
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