Branding - What's Old is New Again!
Posted by April 28th 10
Human emotion drives buying decisions. Brands have a great part with driving these human emotions. We asked Anaezi Modu "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Anaezi Modu is the founder and CEO of REBRAND (TM) and the REBRAND 100 (R) Global Awards, among other ventures. REBRAND 100 is the highest global recognition for effective brand transformations at REBRAND.com
Anaezi Modu
Website Rebrand Twitter WomanCEO Rebranding
"Declutter and simplify something. Anything. Websites, prescription information, contracts, retail space, Powerpoint … 'nuff said."
Anaezi Modu's Marketing Prediction for 2010
Brands will dial down the frenzy and win with basic, universal human needs at their organization’s core—need for love and acceptance, and mitigating daily challenges. Human emotion drives buying decisions, and giving help is a little known secret of success.
There will be fewer, grandiose, me-too, “cool and edgy” strategies. Instead, simple messages and honest striving to make the lives of employees and customers easier, fulfilled, healthier—take your pick—will help achieve their goals and yours quickest.
Increasing demand for simple language and rejection of “insider” jargon across industries, especially healthcare and legal, will greatly improve brand experiences and customer loyalty.
Anaezi Modu's Marketing Action for 2010
Small steps go a long way, even if we reach Web 7.0! Don’t be so busy tweeting, blogging, meeting with prospects, etc, when replacing your surly receptionist or unhelpful agent could get you more lucrative business.
Declutter and simplify something. Anything. Websites, prescription information, contracts, retail space, Powerpoint presentations… 'nuff said.
Ask for and listen to what customers say they need from you. Walk their “path” to reveal leaks of new business, and priceless referrals. AND consider placing your phone number next to your site contact form for those needing to speak with someone.
Engage folks within your organization for ideas, especially at the lowest income levels. Bet they’ll trump some of your highly paid consultants.
Recommended Resources
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