Social Media Goes Corporate
Posted by July 6th 10
Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. Dave Fleet, Account Director at Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.We asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Dave Fleet is an Account Director at Thornley Fallis Communications, a full-service Canadian communications agency.
Dave Fleet
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"Boundaries between communications functions are blurring. Think outside your own discipline and integrate your tactics."
Dave Fleet's Marketing Prediction for 2010
- Organizations consider social media more seriously - If 2009 was the year where social media began to break properly into the corporate world, 2010 will be the year that companies start to fully integrate social media into their marketing efforts.
- Boundaries continue to blur - We’ll continue to see the lines between marketing, advertising and PR blur as departments and agencies execute cross-functional activities.
- Mobile grows but remains immature - Mobile marketing will continue to grow but will remain experimental for another year or two as marketers figure out what works and what doesn’t.
Dave Fleet's Marketing Action for 2010
- Broaden your horizons - Start to educate yourself on other communications disciplines. As the lines between disciplines blur, you’ll find yourself working new tactics into your strategies.
- Brush up on social media objectives measurement - Social media for the sake of social media worked in 2008 and to an extent in 2009. In 2010, as companies think of these tools as more central to their communications, you’ll find objective-driven measurement will become even more important.
- Think “media,” not “medium” - A newspaper ad alone doesn’t cut it. A news release may get ignored. A tweet may be missed. You’ll need to roll out communications across multiple media, over a sustained period of time, in order to succeed.
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