Content Marketing: Anytime, Anywhere, Any Device
Posted by August 25th 10
In the new world marketing, Russell Sparkman, of Fusionspark Media, urges us to use transmedia storytelling. We asked Russell Sparkman "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?".
Russell Sparkman of Fusionspark Media is a veteran New Media marketing communications producer & consultant, having produced content marketing projects for the web since 1999.
Russell Sparkman
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"Content strategies that reach audiences anytime, anywhere, on any device drive engagement, devotion and conversion."
Russell Sparkman's Marketing Prediction for 2010
2010 is the year of widespread content marketing adaptation, aided by an increase in case studies proving the method’s ability to drive engagement that drives brand devotion that drives conversion.
Content marketing that drives engagement, devotion and conversion will be enabled by the use of content to reach audiences anytime, anywhere and on any device.
Transmedia storytelling, a strategy incubated in Hollywood, is about tailoring different parts of the story to the device where people access the content. This approach will migrate into the consumer and B2B marketing space.
Finally, Content Strategy will drive Social Media and Social Networking strategy.
Russell Sparkman's Marketing Action for 2010
Savvy communicators, from small businesses to enterprise, from non-profit to government, will achieve content marketing success by developing and adhering to publishing schedules.
- Step one for content marketing success is to have faith that a content marketing strategy is an essential marketing communications approach.
- Step two is to understand that funding spent on a content strategy is an “evergreen” marketing investment that brings ongoing, long-term return-on-investment.
- Step three is to develop and stick to a content development and publication schedule that includes a mix of daily, weekly, monthly, quarterly, semi-annual and/or annual content activities.
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