Marketing is a Mindset

Posted by Ambal Balakrishnan July 21st 10

Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. What should brands do to keep buyers interested, engaged and loyal. We asked Bernie Borges "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?".

Bernie Borges is the Chief Find Officer of Find and Convert, an Inbound Marketing agency serving clients nationwide. Find and Convert helps companies get found on the web and build profitable relationships through search marketing and social media marketing strategies. Bernie is also the author of Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie is a podcaster, blogger and frequent speaker on social media trends in business. Bernie is a native of New York, N.Y, and resides in Palm Harbor, Florida with family.

Bernie Borges

Blog Find and Convert Twitter BernieBay

"Marketers must transition from being seller to collaborator, advertiser to experience creator."

Bernie Borges’ Marketing Prediction for 2010

2010 will be the year that marketers must learn to adopt a new mindset. They must create experiences to fully engage their buyers. Buyers have too many choices. They want to be educated, enlightened and entertained. Marketers who create "experiences" where buyers can engage with them in fun or interesting ways will differentiate themselves. These marketers will build trust and win customer mindshare. Buyers want to buy from brands they like and trust.

Brands who create campaigns around experiences will keep buyers interested, engaged and loyal. Those brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share.

Bernie Borges’ Marketing Action for 2010

Marketers need to understand that we are in a period in history that is still in transition. Marketers must understand that their buyers want to engage with them the same way these marketers want to engage with sellers. No one wants to be insulted by advertisers anymore. Marketers must adopt a new mindset. Buyers want to talk to each other and consume content to learn and build trust with marketers. Marketers who don't make the shift from seller to collaborator, from shouter to content producer, from advertiser to experience creator, risk losing market share at best, and going out of business at worst.

Recommended Resources

Over to you...

Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Click and download FREE eBook from Marketo and ClickDocuments