White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers

Posted by Ambal Balakrishnan June 2nd 10

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions.

Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. It's called White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers. Its focus is to empower you to create exceptional white papers that will help you reach your business goals and achieve success.

Jonathan Kantor

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"Reset your understanding of a “white paper”. Treat it as an essential first impression of your entire business.”

Jonathan Kantor, a 27-year business veteran with such companies as Apple, Microsoft, and J.D. Edwards Enterprise Software, is teaching the class. Jonathan has spent the past 13 dedicated to white paper marketing, and has personally created over 300 white papers including such companies as Proctor & Gamble, Intel, Adobe, Lexmark, and Juniper Networks. Jonathan is a regular contributor to ClickInsights White Paper Experts Interview Series. He is also the author of Crafting White Paper 2.0: Designing Information for Today’s Time and Attention Challenged Business Reader.

White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers is a live online event designed to empower freelancers and business marketers to master the art of creating and marketing white papers from beginning to end. You can attend White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers from your home or office.

You don't need to be a geek to write white papers. If you can write an article, you are well equipped to craft great white papers. Second, it's not just technology companies that use white papers. Any business that sells to other businesses is a prime target, and thousands of businesses are using white papers today to educate customers and generate leads.

White Paper 101 will step you through each phase of the white paper development process, from planning your white paper project, to building your white paper, and finally to enhancing your white paper with visual elements designed to attract reader attention. You'll also learn how to market your white paper using Social Media that will generate leads and grow new business opportunities.

Here are the classes that Jonathan will be teaching:

Session 1: Planning Your White Paper – Jonathan will teach you the steps to properly plan, research, collect information for your white paper project.
Session 2: Building Your White Paper – Jonathan will walk you through each step involved in building a highly engaging 6-page business white paper.
Session 3: Enhancing Your White Paper – Jonathan will teach you how to spruce up your white papers with visual enhancements that will attract reader attention to your critical business messages, and how to leverage the power of Social Media to market your white paper.

Act NOW...
You can get 25% off and a package of freebies valued at $497 if you register before June 11th. There are only 100 seats available for this course and it is sure to sell out!