Best of ClickDocuments "Connect the Docs" Blog in 2010
Posted by December 31st 10
A big thank you to all our readers, guest bloggers and interviewees! Enjoy the following collated list of best blog posts from Connect the Docs in 2010.
Top 5 BLOG POSTS
2010 Content Marketing Trends and Predictions
Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Companies that learn the new marketing lessons, and implement them well, will be big winners going forward. Those that play by yesterday’s rules will lose. So what are these new rules? What is the future of content marketing? To answer these pressing questions, we had dusted off our trusty crystal ball and passed it along to 39 of the world's top B2B marketers, e-mail marketers and social media gurus, and asked them one straightforward question, “What are key marketing trends and predictions for 2010?”
ClickLaunch: Seth Godin's Linchpin
Who are Linchpins? Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. I had invited Seth Godin to discuss his new book Linchpin: Are You Indispensable?
How to put the "Viral" in B2B Marketing Viral Campaigns?
Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral really work for B2B marketing?
The Content Marketing Question: To Gate or Not To Gate?
How should marketers leverage content? Which content should be free? Which content should be gated to generate leads? How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?
Killer Questions to Ask Before Starting a White Paper Project
How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind". What are the 3 key questions you ask before starting a white paper project?
BONUS TOP POST from 2009
The 6C's of Content Marketing
What are the 6 C's of Content Marketing?
- Customer
- Community
- Content
- Conversation
- Continuity
- Consistency
Over to you...
Happy New Year. Go ahead and blaze many trials in 2011!
posted in Tips and Techniques, Reviews
May 2012
