Content Marketing Predictions for 2011 - Content Snacking will be the Vogue
Posted by January 7th 11
Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. The result is just AWESOME.
Download the 2011 content marketing and social media predictions eBook.
What is my content marketing prediction for 2011?
Welcome to the era of content “snacking”. Notice how we consume content as continuous feeds - blog posts, twitter updates, short podcasts, 2 minute videos etc?
Information overload is an understatement. Multitasking cannot be avoided. Attention is at an all-time premium. This can be a major problem for marketers OR it can be an opportunity for those who chose to look at it from a different perspective, the "content snacking" perspective. In order to alleviate information overload, we marketers will pre-package content with a brief summary. A good example is Story Highlights (3-4 bullet points) for CNN.com articles. The story highlights will satisfy both groups of consumers - the ones that have the time and the ones that don't.
Content Marketing Action for 2011
Respect your target audience’s time. Minimize your content. Provide an appetizer (catch title, meaty summary) before inviting your reader( (blog reader, potential client or customer) to the full-course meal.
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Read Joe's post on The Best Content Marketing Predictions for 2011
Over to you...
Pick atleast 1 must-have idea and 2 nice-to-have ideas from the 2011 content marketing and social media predictions eBook and put it to use in your content marketing starting this month.
posted in Reviews
May 2012
