B2B BloggingTrends in 2011
Posted by February 8th 11
Business-to-Business (B2B) marketers are finding that publishing valuable and relevant content on their blogs and websites is a sure shot way to gather more leads. Given the rising importance of B2B blogging, Tony Karrer and Tom Pick have brought together the best thought leaders in B2B blogging to answer some key questions in B2B BloggingTrends in 2011.
- What do you see as key trends in B2B Blogging for 2011?
- If you’ve not started a blog yet, is 2011 the year to do so? Why or why not?
- Will anything be different in 2011 in marketing your business blog?
- What new challenges might exist in 2011 around B2B blogging?
The white paper that Tony Karrer and Tom Pick not only has an appealing design but also has great content.
Here are some snippets from the white paper:
Tom Pick Given the increasing popularity of inbound / content marketing (and the declining effectiveness of advertising), more companies will start blogs in 2011. And given that less than half of B2B companies currently have blogs, there’s considerable room for growth.
Jay Baer 2011 will be the year that the B2B companies widely recognize the importance of having a viable blog.
Howard J. Sewell Title blog posts with Google search results in mind. Ask yourself – if someone saw the title of this post and nothing more, would he/she want to read more?
Ardath Albee As more B2B marketers confront the constant need to fuel the demands for content, blogging can give them the edge. A blog post can be very compelling with only about 350 words on a tightly focused topic.
Click here to download a FREE copy of B2B BloggingTrends in 2011. (Don't miss the great set of resources on page 41 and 42!)
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May 2012
