How to Craft White Papers that Generate Quality Business Leads?
Posted by April 30th 11
Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions.
Now there’s an online class that will teach you every phase of the white paper lead generation. It's called “White Paper 201: Crafting White Papers that Generate Quality Business Leads”. Its focus is to empower you to create exceptional white papers that will help you reach your business goals and build a stable of warm business leads.
3 Reasons why you should attend White Paper 201: Crafting White Papers that Generate Quality Business Leads
- White paper industry veteran Jonathan Kantor is putting together a 3-part class
- Empower youself to create exceptional white papers that will help you reach your business goals
- Live online event that you can attend from your home or office
3 part class White Paper 201: Crafting White Papers that Generate Quality Business Leads
- Session 1 May 17th: White Paper Lead Generation Basics – Jonathan will teach you the steps to properly plan, construct and draw attention to your white paper landing page.
- Session 2 May 18th: Crafting a B2B White Paper Strategy – Jonathan will walk you through each step i nvolved in a B2B white paper strategy included scheduling, order, and tips for your online white paper library.
- Session 3 May 19th: Next Generation White Papers – Jonathan will teach you some of the hottest new marketing tools available today for boosting the number of leads with your white papers.
When you sign up for the course, you’ll receive more than $350 worth of giveaways. These are high-value eBooks and one-on-one consulting time with Jonathan that will take your white paper marketing skills to the next level. When you sign up for the event, you get all these included at no extra cost!
Here's a sample of what is included:
- A half-hour consulting session with Jonathan to review your completed white paper (a $250 value alone!)
- eBook: “Crafting White Paper 2.0: Designing Information for Today’s Time and Attention Challenged Business Reader" (167 pages)
- eBook: "The Best of the White Paper Pundit Blog 2010: Tips, Tricks, and Techniques" (50 pages)
You’ll also receive access to video recordings and written transcripts of each session
Go here now to learn more: White Paper 201: Crafting White Papers that Generate Quality Business Leads (affiliate link)
posted in Conferences
May 2012
