Managing Content Marketing
Posted by October 26th 11
There have been many blogs, books and other resources that discuss all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Robert Rose and Joe Pulizzi have partenered to bring us the one and only Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Robert Rose is an expert in content marketing strategy, digital media, and the social Web. Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe founded the Content Marketing Institute, which includes client-vendor matching site Junta42 as well as the premier content marketing event Content Marketing World and Chief Content Officer magazine.
Joe Pulizzi Robert Rose @juntajoe @Robert_Rose
Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book will give you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.
Check out Robert's blog post on What It Takes to Effectively Manage Content Marketing in which he discusses the 10 takeaways from Managing Content Marketing
- How do we build the business case for content marketing?
- Who are our buyer personas?
- What are our pillars of content?
- What channels do we use?
- What’s our content marketing workflow?
- What tools do we need to make content marketing happen?
- How do we get the choir to sing?
- What is the best way to listen?
- How do we measure success?
- How do we put it all together and integrate it with our total marketing plan?
Click here for a FREE chapter from Managing Content Marketing.
Managing Content Marketing is an owner’s manual to help you actually put content marketing to work in your organization.
posted in ClickLaunch, Reviews
February 2012
