Best Quotes from the Content Marketing Experts - Newt Barrett
Posted by May 12th 09
Welcome to our amazing recap of some of the best quotes from Content Marketing experts! We have spent quite a bit of time reviewing influential blogs and articles from the past few years, gathering some great marketing gems along the way. Content and marketing go hand in hand; developing quality, meaningful and unique content is a sure way to growing a fan base, strong link equity and to generate discussions. Intrigued? Just listen to what the experts have to say! Today is all about Newt Barrett.
Newt Barrett
Blog: Content Marketing Today
Twitter: NewtBarrett
Newt Barrett is a marketing veteran. With more than 25 years experience within the publishing industry, he has established himself as respected content marketing expert. He also published (along with Joe Pulizzi) Get Content. Get Customers for the first time in 2008, a book that was to become a milestone in the Content Marketing industry.
"Old-school marketers are used to one-way marketing communication and a sales approach that talks at the customer rather than with the customer. That just doesn't work anymore."
We've chosen to present this quote first since it introduces so well the topic of content marketing and social media. Newt Barrett knows that marketing is now taking a different shape and will continue to do so in the future. Social tools are so widely available and accessible that we are experiencing a shift in power from marketers to users - it is no longer a one-way conversation where corporations tell the masses what they want and what they need.
A Two-Way Conversation
Blogs are powerful. Social media is powerful. These tools allow people to unite and gather up. If your product is great, people will rave about it, telling friends and family members how great your product is - they're basically spreading the word for you. This is marketing at its best! A referral from a friend matters a lot more than seeing an ad on a billboard. Why? It's a matter of trust. People trust their friends, but not necessarily billboards or ads. Getting someone to talk about your product is the best thing that could happen to your brand.
Some brands are experiencing the exact opposite. The Dell experience comes to mind, and so does Belkin. When your brand or product does not meet people's expectations, that word will spread. In no time, you can end up with a burning bush on your hands. No matter how much publicity you put out, or dollars you spend on your image, the mob's voice will keep on being heard and will harm your business in the worst way possible. Taming a mob is no easy task!
Marketers need to understand that shift in power and learn to work with these new tools. Those who fail to do so might miss out on huge business opportunities. As Newt Barrett said, traditional marketing with its one-way conversation is over - you need to how to listen to your customers in order to keep your business and brand growing.
You can also see our other posts on Content Marketing Experts!
We'd love to hear your take on the direction marketing is headed for. Comments are open!
posted in Thought Leadership
July 2010
