Best Quotes from the Content Marketing Experts - Denise Wakeman
Posted by May 19th 09
Welcome to our amazing recap of some of the best quotes from Content Marketing experts! We have spent quite a bit of time reviewing influential blogs and articles from the past few years, gathering some great marketing gems along the way. Content and marketing go hand in hand; developing quality, meaningful and unique content is a sure way to growing a fan base, strong link equity and to generate discussions. Intrigued? Just listen to what the experts have to say! Today is all about Denise Wakeman.
Denise Wakeman
Blog: Build a Better Blog
Twitter: DeniseWakeman
Content marketing wins over readers more than advertising. This means business bloggers have the clear advantage since blogs are the best way to communicate stories.
Denise Wakeman brings up an argument not so far off from Bob Gilbreath's thinking. Indeed, she states that content marketing carried through blogs is better for your business than pure advertisement. Being Content Marketing believers, we can't help but agree with this expert.
Enabling a Conversation
Blogs have indeed huge advantages over traditional advertisement. First, they allow for dialogues to happen. When a post makes its way on a blog and is published for everyone to see, many things can happen. It gets indexed by search engine's crawlers, which makes it findable and searchable. If your piece is good/creative/provocative enough, it might sparkles conversations from other bloggers, who might react to your piece on their own space, thus creating an inter-blog conversation. These dialogs between blogs will generate more ideas as well as giving you increased visibility. This is marketing through ideas.
Blogs themselves host conversations through comments, enabling readers to criticize, praise or add to what has been said. Traditional marketing is a one-way stream that doesn't allow people to react to what they're being shown. It's the opposite on blogs, though this also means control is shifting away from you and closer to your readers. Don't worry though, this is a good thing.
Blogs Readers Are More Qualified
Blogs perform better than traditional advertisement, even though they might not reach as many people. Why is that? Well, blogs engage their readers, both by their posting frequency (blogs publish posts regularly) and their niche approach. People visit blogs because they have an interest in the topics being discussed, which add value to them. Also, people visiting a specific site on a regular basis (because quality content keeps them asking for more!) will eventually become loyal supporters and engage more deeply with the brand. This deepens the relationships, making it more solid. Traditional advertisement has a much harder time reaching that level of engagement from consumers. Converting people in such a short time frame (29 seconds on television, a few seconds per eyeballs on the web) is extremely difficult.
Another great benefit of blogs is their low-cost. You can publish a blog for free using Blogger or Tumblr services for instance, or go the self-publishing route with Wordpress and a domain of your choice. Bear in mind that even though blogs are cheap to create, they do ask for a lot of time and involvement in order to generate traction and build a qualified audience.
Do you think blogs are the way to go for those who want to invest in Content Marketing? Comments are opened!
You can also see our other posts on Content Marketing Experts!
posted in Other
July 2010
