Best Quotes from the Content Marketing Experts - Chris Brogan

Posted by Francis Raymond May 21st 09

Welcome to our amazing recap of some of the best quotes from Content Marketing experts! We have spent quite a bit of time reviewing influential blogs and articles from the past few years, gathering some great marketing gems along the way. Content and marketing go hand in hand; developing quality, meaningful and unique content is a sure way to growing a fan base, strong link equity and to generate discussions. Intrigued? Just listen to what the experts have to say! Today is all about Chris Brogan.

Chris Brogan, Content Marketing Expert

Chris Brogan

Blog: Chris Brogan
Twitter: Chrisbrogan

Content marketing is the ability to produce useful and entertaining information that is worthwhile on its own, but that might also be useful towards a sale or subsequent action. Why spend time, money, and creative effort making fake, glossy, slick pieces of marketing material when something honest and informative (and ENTERTAINING!) would likely do a better job?

Chris Brogan is on to something here: if you're gonna create materials for a marketing campaign, why not instead put your efforts in building useful and informative content?

Advantages of Building Original and Informative Content

When creating useful content for your readers, many good things can happen to your site or blog. Indeed, people usually browse the internet to fulfill a need - they want to entertain themselves, source information, connect with their family and friends, organize their data, look for a job, etc. Basically, people use the internet with a purpose in mind. By providing your readers with information they might be looking for, you will attract traffic.

Traffic is a good thing, qualified traffic is even better. Let's say you have a shop that sells bicycles and you're looking to increase your traffic. You could spend money on marketing campaigns and on creating great looking ads. These are valuable measures that would attract eyeballs, but these eyeballs might not be qualified. Now let's say you decided to setup a blog on your site where you would give advices on maintaining bicycles, on the best routes in the area and on winter cycling. You could create video tutorials, host them on Youtube and embed them on your blog. You could also ask for your readers' participation by asking them to send their favorite cycling itinerary that they created on Google Maps. You could even start a "Pimp my Bicycle" series and ask your readers to send you their photos of their modified bikes to host on the blog.

This sort of content could prove to be very useful to the cycling community. Since content is recurrent, qualified readers will come back for more and start participating. This creates loyalty, trust and a sense of belonging. It's a great way to introduce your business and your way of doing things to your readers. People tend to trust folks that they know - that is important for your business. By getting to know you, they might be more enticed in becoming customers.

Creating quality content is also the best way to build link equity as other people in your niche will start reaching out to you, and vice versa. The more quality inbound link you receive, the better your search engine rankings will be. As pointed by Chris Brogan, a great Content Marketing strategy will prove more fruitful in the long run than a traditional marketing campaigns.

We hope you enjoyed reading about the wisdom of these Content Marketing Experts in the past two weeks. This was a small sample taken from a deck we've put together recently. If you'd like to have a look at it just click on the download link below - it is a free download!