White Papers - List of "How To" Blog Posts

Posted by Ambal Balakrishnan June 8th 09

White papers are an essential item in your marketing toolbox. Every Monday of this month I will compile and publish lists of the many exceptional blog posts from thought leaders on the topics of white papers. The first installment will be a list of 'How To' blog posts about white papers.

I have categorized this list into 2 sections

Blog posts on Writing White Papers
Blog posts on Marketing White Papers

Blog posts on Writing White Papers

How to Write a White Paper – A White Paper on White Papers
What should the objectives of a white paper be? How long should it be? Read Michael Stelzner's How to Write a White Paper – A White Paper on White Papers.

How to Write an Effective White Paper
Nelson Acquilano writes about How to Write an Effective White Paper. This article gives information about the purpose, length and style of white Papers for maximum impact.

How to Use Descriptive Paragraph Starters
Using descriptive paragraph starters will engage your readers better. Jonathan Kantor shares his insights in his blog post How to Use Descriptive Paragraph Starters.

How to start a white paper
Gordon Barker points out that forethought and some structure will help you get started with writing your white paper. Read his blog post on How to start a white paper.

How NOT to Format a White Paper!
Business exectuives today have very limited time for reading complex information. You have to format your white paper to draw and retain attention of your readers. Read How NOT to Format a White Paper! for Jonathan Kantor's insights on what mistakes to avoid when formatting your white paper.

How to Make Your White Paper ‘Good to the Last Drop'
Apryl Parcher recommends to have a good balance between education and marketing in her blog post How to Make Your White Paper ‘Good to the Last Drop'.

How to Craft White Papers that Stick in Readers' Minds
How can marketers apply the principles from Chip and Dan Heath's Made to Stick to produce powerful white papers. Stephanie Tilton discusses this in her blog post How to Craft White Papers that Stick in Readers' Mind.

How to Clone Your White Paper for Different Audiences
Most white paper readers want content directed right to them. But what if you have two or three different audiences in different roles or sectors? Gordon Graham discusses this question in his article How to Clone Your White Paper for Different Audiences.

How Many Pages Do You Really Need?
A frequently asked question of many white paper marketers, is “How many pages should I have for my white paper?”. Jonathan Kantor answers this question in his blog post How Many Pages Do You Really Need?

How Your White Papers Can Become "Weapons of Influence"
How can you apply lessons from Robert Cialdini's classic book Influence: The Psychology of Persuasion to writing and marketing white papers? Stephanie Tilton's discusses this in her blog post How Your White Papers Can Become "Weapons of Influence".

How to Generate Leads and Establish Industry Prominence by utilizing white papers
Jim Lodico has a white paper on How to Generate Leads and Establish Industry Prominence by utilizing white papers.

How to Write a White Paper: The Five Laws
How to write a marketing or technical white paper by focusing on “the five laws"? Read Hoffman Marketing Communication's article How to Write a White Paper: The Five Laws.

How to Write White Papers that Drive Sales
White papers can be extremely useful sales tools for IT solution sales people, serving as education and decision-support materials for customers. Read Hoffman Marketing Communication's article How to Write White Papers that Drive Sales.

How to Write a White Paper: A Closer Look at White Paper Definition
What is a White paper? Read Hoffman Marketing Communication's article How to Write a White Paper: A Closer Look at White Paper Definition.

How to avert the big don'ts in creating a white paper
What are the big mistakes to avoid that can render your white paper virtually useless? Read Larry Lange's article How to avert the big don'ts in creating a white paper.

How to Use Valuable Content to Attract Opportunity
Are you struggling to attract prospects? Read Michael Stelzner's thoughts on how to leverage white papers to grow your business in his blog post How to Use Valuable Content to Attract Opportunity.

How to write White papers
Adriana Iordan discusses the benefits of writing white paper to promote your business in her eBook How to write White papers.

Blog posts on Marketing White Papers

How White Papers Can Turbo-Boost Your Lead Generation Campaign
Generating quality leads is a growing challenge for many marketing professionals. Michael Stelzner shares his insights in his article How White Papers Can Turbo-Boost Your Lead Generation Campaign.

How to Build a Comprehensive (But Simple) White Paper Marketing Plan
In order for a white paper to have its desired impact, it has to be read. Just posting white papers on your website alone is clearly not enough. Sheldon Gladstein's thoughts on this topic are at How to Build a Comprehensive (But Simple) White Paper Marketing Plan.

How to Create a Viral Marketing Buzz
Michael Stelzner says that good white paper is like the Energizer Bunny. It keeps going places you never imagined. Michael Stelzner 's blog post How to Create a Viral Marketing Buzz recommends you go viral with your white paper because people like valuable information and can easily forward it.

How To Drive Traffic To Your White Paper… Fast!
You just finished writing your white paper and set up a page on your website where people can download it. Vittorio Bosio discusses what steps to take to attract readers in his blog post How To Drive Traffic To Your White Paper… Fast!

How to use eNewsletters to drive interest in your white papers
Assuming your customers will simply come to your web site and seek out your white papers may be unrealistic. Scott Gradert's shares tips on how to leverages newsletters to attract more readers in his blog post How to use eNewsletters to drive interest in your white papers.

How Can White Paper Marketers Tap the Power of Podcasting?
Will podcasting help engage an audience and increase white paper conversion? Read Nettie Hartsock thoughts on How Can White Paper Marketers Tap the Power of Podcasting?

How to Improve Your Profits with White Papers
Jonathan Kantor says that white papers provides a greater number of uses than any other business marketing medium today and share his insights on How to Improve Your Profits with White Papers.

I hope you have found this list useful. No list is by any means exhaustive. Please add to this list.