Killer Flagship Content - a Chris Garrett eBook Review!

Posted by Francis Raymond June 16th 09

Why does your blog or site exist? What is its purpose? Can you sum up its essence with a few words? If you can't answer these off the top of your mind, that means your content strategy might need to be tightened up. It might also means that you haven't got any flagship content.

What Is Flagship Content?

Chris Garrett has published an eBook called Killer Flagship Content: How to Create and Promote Truly Compelling Blog Resources that explains the importance of defining your blog and content through one particular element. As he points out, "one way of looking at it is to think of Flagship Content is as the “go-to” resource for your niche. Just like Wikipedia is the lazy bloggers go-to reference for general research, your Flagship Content is the place everyone will link to when they think of your topic. When people visit your killer content and find it valuable, they will want to subscribe to your blog, sign up to your email list and come back again and again. And tell their friends. And buy your stuff."

With a clear and prominent piece of flagship content, you're suddenly definable by both your readers AND search engines. It makes you more focused and helps you establish a stronger niche presence. Chris Garrett does a great job of explaining why you need to develop your own identifiable content strategy in his eBook, as well as offering tips and ideas on getting started. Here are some highlights:

Be an expert. What is your expertise? How can you share it with your readers? What value would you provide them with?
What are people looking for when they come on your blog or site? Are you answering these people's needs? If not, how can you develop a content strategy based on your readers' desires?
Read other blogs. Do you see any gaps or opportunities you could fill in with your own expertise? Chris Garrett mentions in his eBook that "your audience is your best asset. I have said this over and over. If you don't already have an audience, borrow someone elses!"

The author also tackles the aspect of promoting your flagship content and provides advice on gaining and maintaining traction.

This eBook is free but you do need to subscribe to Chris Garrett's blog to benefit from this opportunity. Click here if you want to download your copy!