Best of Content Marketing Blogs - May 09
Posted by June 10th 09
There are thousands of posts being published on various blogs every month. With our busy schedules, it sometimes proves difficult to keep track of them all. We scan quickly our RSS readers then move on to other tasks, wondering if we've missed some gems along the way. It's in this spirit that we've put together a recap of the best of Content Marketing blogs! Here we've chosen 5 not-to-be-missed blog posts that contains great thinking. Ready?
Anti-Starbucks filmmakers hijack the coffee company’s own Twitter marketing campaign
Do you still wonder if social media can have a real influence on your business? Simon Owens portrays on Bloggasm the story of Robert Greenwald, who held anti-Starbucks campaigns on Twitter and succeeded in hijacking their social media campaigns. We mentioned a few times that we were experiencing a shift of power from corporations towards the public and individuals - this post by Owens will tell you how it happens. Great read!
The Content Marketing Two-Step Trap
Patsi Krakoff explains here two common mistakes content marketers might fall into, and I quote:
- If you write to educate and entertain, people may love you for it, but so what? They read, say "hmmm!", then click away, and it's bye-bye. Gone. Where's the money in that?
- If you write to persuade people to hire you or buy from you, then you risk turning them off with sleazy sales copywriting techniques. You may make a few sales, but readers won't subscribe and they won't come back.
Does it feel like this might be a trap you fell into? Check out her post and learn how to avoid this fate!
Marketo Sales Insights - A 6th-Sense Advantage for Sales Effectiveness
Lead generation is one of the main leitmotiv of B2B interactions, but is also extremely hard to harness and measure. Ardath Albee presents great thoughts on a product called Sales Insight, which "enables sales to work more collaboratively with marketing in a natural and real-time manner." That definitely got us curious!
Amusement Park + Content Marketing + DINU = Hogwarts
Content marketing as an amusement park? Or as Harry Potter? That might seem a far stretch, but come to think of it, the author has an interesting point - content marketing strategies don't have to be applied only to your writings. It goes well beyond that. Inspiring post (that also makes really good use of an editorial calendar!)
Why You Need to Publish a Custom Book: Q & A with Eloqua's Steven Woods
Joe Pulizzi mentions that writing a book "that positions you as a trusted expert in your field." In that spirit, he interviews in this post author Steven Woods, who just released a book called Digital Body Language, about the purpose, process and promotion that comes with writing a book. It was very nice to read about an insider's perspective.
Did we miss out on something? Did you enjoy this recap? Comments are open! Also, you can subscribe to this blog for free - we offer both email and RSS subscriptions!
posted in Other
July 2010
