Using Twitter for Content Marketing: 10 Twitterers You Should Take Example On
Posted by July 1st 09
Is it possible to do Content Marketing on a network such as Twitter? This form of marketing is all about, well, developing quality, valuable content, but how can you make this happen in 140 characters or less? Even though it might seem counter-productive at first, developing a Twitter strategy is not only possible but also desirable since it enables live discussions around people's content, making it contributive and alive. Where blogs tend to be planned, Twitter is about immediacy. So how do you go about developing great Twitter content?
Learn from those who do it well.
These 10 twitterers all provide their followers with valuable content and interactions. Each evolve in their own field, it be the food, music or travel industry. These people all have thousands of followers who are eager to contribute and share with one another. Start following them and have a look at their feed - there's a lot to learn just through reading and understanding a community's interactions!
Pandora Radio
This internet radio station out of California has a very tight and active Twitter community going. Lucia takes care of the account and content, sharing and listening with fellow twitterers. If you have a music request, she'll be there to make it happen!
Patsi from The Blog Squad
This is not the first we're telling you about Patsi Krakoff, though this time we're paying attention to her Twitter feed. Patsi broadcast interesting and meaningful content that supports and completes nicely her blog while also sharing with fellow marketers.
WholeFoods
WholeFoods is extremely active with its followers - its feed is mostly filled with discussions and interactions. Ask and you shall receive as they say. By having such a tight relationship with its fan base, WholeFoods truly shows the benefits of listening and sharing for a brand.
Foodimentary
Still in the food category, Foodimentary broadcast quirky and fun food facts while making good use of current news and events. This is a great example of well thought-of content strategy.
Oprah
Ah, Oprah. She already has enormous success with her own personal brand and has taken her people along with her on Twitter. Here she successfully shares her thoughts about her show and life, as if she gave her people a behind-the-scene glimpse on her life. We do think she should follow more people and interact a little bit more.
MC Hammer
MC Hammer is very active in sharing and discussing with his fanbase, making them feel like he truly cares and listens. We also get to know this artist a little bit more each day thanks to his tweets.
Gary Vaynerchuck
Gary Vaynerchuck is a well-known and highly successful wine enthusiast. He pretty much applies to Twitter the same straight-talking, honest content marketing he has used on his blog and Web TV. He talks with his fans and helps them while sharing aspects of his personal life. Very entertaining!
Jet Blue and Southwest Airlines
These two airline companies both hold impressive Twitter accounts. They cleverly use these to broadcast local special offers. They're active with their users, answering their questions and needs. Also, both seem very keen at promoting local activities and the likes, going well beyond their existing business. Jeff Jarvis would say that airline companies are in the business of connecting people - these twitter feeds prove it.
Etsy
Etsy is the marketplace of artists and craftsmen. They're using their Twitter feed to promote their users and connecting with the community, which is an extent of their website. They're also great at promoting local communities and culture.
Would you mind sharing other twitterers who you feel have a great Content Marketing strategy?
posted in Tips and Techniques
July 2010
