Using Posterous for your Corporate Needs

Posted by Francis Raymond August 5th 09

It seems like new social media tools and channels are popping up almost daily. It gets really time-consuming to keep track of them all, and of course these tools might not all be beneficial to your online presence. Nonetheless, some of them end up being quite useful at gaining traction or at connecting with people. Posterous, a new, shiny blogging platform, is part of the latter. It is so good in fact that we recently implemented their platform onto Clickdocuments in order to sustain ClickIdeas, a space for Content Marketing experts to exchange ideas.

What Is Posterous?

As mentioned earlier, Posterous is a blogging platform. A fast one. Indeed, once you've setup your own space, it allows users to post content through email since you're allocated a unique address on which to post. You can include audio and videos, images and so on. Dead simple. You can also allow contributors to post onto a Posterous page through the same email address once you have given them permission. It makes for a great collaborating space.

Posterous' Best Features

The Posterous platform integrates some very nifty features. For instance, it allows you to host the platform onto your own domain or subdomain instead of hosting it onto Posterous' domain. For brand recognition, this is a good plus. It is also a breeze to setup Google Analytics onto your account to monitor traffic and engagement. You simply have to register for a free analytics account, enter your identifier onto the Posterous interface and voilà! Another great feature is called Autopost. It allows users to send their Posterous updates to social media services such as Facebook, Twitter and Flickr automatically once you've set your account up. This is a great time-saving little add-on that we particularly appreciate.

Using Posterous for your Business

Posterous is a great example of a platform that does enough without doing too much or being too controlling. Jeff Jarvis would call this elegant organization. Indeed, you can use the system to fit your needs:

Use it as a collaborative space for colleagues to share ideas and comment on them
Invite your clients to use your Posterous space to communicate with you on projects you have going
Make it your primary blogging platform
Use it to post your content onto all your social spaces at once
Set it to share with fellow members of your field to generate discussions

Experts Sharing on ClickIdeas

ClickIdeas has been setup to allow fellow Content Marketing experts to share a common space and exchange ideas. We are thrilled to have Joe Pullizi, Jonathan Kantor, Michael Stelzner, Patsi Krakoff, Chris Garrett, Jonathan Kranz, Cindy King, Doug Kessler, Stephanie Tilton and Michele Linn contributing to this space with their invaluable knowledge.