Quantcast Demographics - The Ravelry Example
Posted by August 12th 09
If you don't know about Quantcast yet, you are missing out on a wealth of statistics that can help you with research, project planning and to understand your audience. Indeed, Quantcast is an analytics service that provides demographic information on sites' user bases. Before going any further, let's have a look at the popular social network Ravelry:
This first chart provides an overview of visits over time. This is quite similar stats provided by services such as Compete, though it covers a wider range of websites than the latter.
This is where it gets interesting. Quantcast breaks down visits numbers into very detailed chunks of demographic information. Here we understand that Ravelry is majorly attended by women between the age of 35 to 49 that are Caucasians. A majority of them don't have kids, are educated and come almost in equal parts from all economic backgrounds. Here's another representation of the data:
And it doesn't stop there. Quantcast lists websites that Ravelry users like and visit:
Next time you are planning a Content Marketing research project, have a look at your audience and get to know them first hand - it will hugely benefit your marketing efforts!
posted in Tips and Techniques
May 2012
