Keeping Up with Technological Developments
Posted by September 2nd 09
HTML has been around for almost twenty years, co-existing on our computers and the internet. It is the backbone of online content, entertainment, news, porn and spam. It would be hard to imagine the world sans HTML, even if most people are not even aware of its existence. Like acarid. Nonetheless, the hyper text markup language is now evolving to its 5th iteration and is gaining momentum (thanks to Opera 10, Safari 4, Chrome and Firefox 3.5 who support it, but not IE) with some saying it represents the future of web surfing.
I'm not going to cover the specifics of the language since it has already been done extensively on other channels (A List Apart, HTML5Doctor and HTML5Gallery come to mind), though I have to say I'm quite excited to see it implement a tag structure that reinforces the site/blog layout. Well done. Instead, I'd like to take this discussion to a broader level: Do you feel like you can keep up with new technological developments? New social networks are popping up daily, Wordpress' plugin database gets increasingly bigger, Flash once was the future of the web before falling out of fashion. Websites now need to be conceived for normal screens, netbook screens and mobile screens while still performing nicely on an extensive list of browsers. As content marketers, you want to spend most of your time building great, interesting, fantastic, link-worthy content, not running after Usain Bolt. So I'd like to ask you this: how important is it for you to remain on top of new technological developments? Does it make you more efficient at your job or does it slow you down? Are you excited by technological novelties? Overwhelmed? Where do you draw the line?
posted in Thought Leadership
July 2010
