ClickDigest: Weekly Round-Up: 9-Oct-2009
Posted by October 9th 09
TGIF and welcome to ClickDigest weekly roundup!
It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. We highlight a take-home point of each post, giving you a snapshot of what thought leaders and influencers are saying.
Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit
Author : Brian Carroll
Brian Carroll highlights many takeaways from the 6th annual B2B marketing summit. Several themes emerged during the course of the event, and eight key takeaways are summarized in the post.
The 4 Step Content Strategy Program - Content Strategy Simplified
Author : Joe Pulizzi
"Let's face it. Content strategy is not easy. Actually, it's pretty difficult." says Joe Pulizzi and builds a roadmap for all of us to build a successful content strategy in 4 simple steps.
6 Easy Steps to Increase Leads from Your Corporate Blog
Author : Howard J. Sewell
Howard Sewell takes a direct hit approach and provided all the tips to increase leads from a corporate blog. A very simple, straight to the point article, lists down key important points to make the articles more marketable.
Why You Should Avoid the “Template Mentality”
Author : Jonathan Kantor
Rather than creating boring marketing documents, Jonathan Kantor gives us excellent tips to make it interesting for readers. He encourages authors to use cliparts, icons as much as possible. In this post, he highlights the negative repercussions of using standard templates for your white paper.
White Paper Client Interview Template: Good for Sales Letters, Too
Author : Apryl Parcher
In this posting, Apryl Parcher highlights how "Stelzner's method" can be broadly adopted for various marketing documents (not just white papers). "One of the tricks Mike taught me is to have a little “cheat sheet” posted on my computer screen with qualifying questions" she highlights.
42 Ideas on How to Create Content to Connect with Customers
Author : Michele Linn
"Last week I learned about even more options when I came across a great new eBook from Joe Pulizzi and Jonathan Kranz: The Content Marketing Playbook: 42 Ways to Connect with Customers" Michele shares with the readers and reviews the ebook.
OVER TO YOU:
Dear Reader, What are interesting blog posts or Books have you come across this week?
posted in Other
July 2010
