ClickDigest: Weekly Round-Up: 16-Oct-2009

Posted by Raj Sreenivasa October 16th 09

TGIF and welcome to ClickDigest weekly roundup!

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. We highlight a take-home point of each post, giving you a snapshot of what thought leaders and influencers are saying.

Content Marketing Secrets

Author : Russell Sparkman

Russel Sparkman is creating an interesting series of articles on Content Marketing Secrets. This week he posted about 1-7-30-4-2-1 line up. "Altogether, a 1-7-30-4-2-1 publishing schedule amounts to what is increasingly being referred to as multiplatform, or 360 platform, or transmedia storytelling experience." highlights Russel Sparkman.

What Human Business And the Social Web Are About

Author : Chris Brogan

In this post, Chris Brogan shares with us his perspective of how human networks & relationships can inter-operate with social media.

Home Pages: Treat Them As The Ultimate Landing Page

Author : Mike Damphousse

"Whenever I get a new lead from a prospective company, I always check its web site to see if it looks like a good fit. A good deal of the time I'm unimpressed with what I see. The home pages are cluttered, not structured for a quick read, and no actions are suggested." writes Mike Damphousse in the above article. He has highlighted how important it is to captivate customers with eye catching home pages that have examples.

What Barbie and Pong can teach us about Consumer Experience marketing

Author : Heather Rubesch

Heather Rubesch is covering and writing about Integrated Marketing Summit. In this post, Heather takes us through an excellent analysis of how Barbie captivated young kids generation after generation. "Barbie Girl is the result of experiential marketing program Mattel has orchestrated. Wikipedia defines Experiential Marketing as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea." she highlights. Also, Heather shares with us that Social Pong as the event was called, is a great example of something a B2B company could do at a tradeshow to drive crowds to their booth in this post.

Print is Dead . . . Or Is It?

Author : Diana Huff

Diana Huff highlights in this post that the print industry isn't dying... "Many of us still need and purchase print services; it’s just that we have so many options today than we did before." She mentions that her own business is continuing to use the print media.

OVER TO YOU:

Dear Reader, What are interesting blog posts or Books have you come across this week?