ClickDigest: Weekly Round-Up: 23-Oct-2009
Posted by October 23rd 09
It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. We highlight a take-home point of each post, giving you a snapshot of what thought leaders and influencers are saying.
Dare to Give a Case Study Customer a Deadline?
Author : Casey Hibbard
Casey Hibbard writes "Customers can turn a story around in a day or take months". Many times, publishing case studies is based on a deadline. Casey has highlighted the subtleties of how to push the customer to act upon a deadline.
3 Ways for Businesses to Take Full Advantage of Facebook
Author : John Jantsch
John Jantsch outlines three approaches on how to use Facebook for your business. Managing Business Accounts, Fan pages and personal accounts based on your requirements.
Custom Publishing Budgeting - Providing Some Answers
Author : Joe Pulizzi
Joe Pullizzi has posted an article that highlights the budgeting issues of content publishing. He wraps up with a little story as to how your small and frequent investments can become unified. Joe Pullizzi summarizes: "Over time, as resources and budget allow, your content investment will make all the little in-between connections so that you end up with a content marketing strategy that is a unified whole."
How to Lay a Solid Foundation for Marketing Success
Author : Stephanie Tilton
Gartner has published a report entitled "Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers." Tthe report discusses five phases of Marketing activity cycle. The five phases are: examine, plan, execute, communicate and evaluate. Stephanie Tilton has drilled into "examine" phase which is the most crucial phase for the success of marketing activities. Assessing Market, competition and understanding the customer are three areas to focus on the examine phase.
How to Craft an Effective Corporate White Paper Strategy
Author : Jonathan Kantor
Here is a common question - "How to Craft an effective corporate white paper strategy?". Jonathan Kantor has explained in a more pictorical way, the three types of white papers that form a highly effective corporate strategy.
What other posts have you come across that you can share ?
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posted in ClickDigest
July 2010
