STOP chasing Consumers. Collaborate with your Customers.
Posted by February 12th 10
The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over. It’s time to collaborate with consumers to make goods and services better and more relevant. We asked Rick Liebling "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Rick Liebling is Global Director of Client Management at marketing communications agency Taylor and blogs at Eyecube.
Rick Liebling
"From collaboration to measurement, brands need to work with, and for, the consumer."
Rick Liebling's Marketing Prediction for 2010
After many false dawns, we’ll finally see mobile explode. Google’s Android, Apple’s iPhone and the Palm Pré, along with clever apps and new developments like Augmented Reality have the consumer primed.
We’ll also see new developments in the area of measurement. Social Media has changed the game, putting power in the hands of the consumer, yet measurement is still focused on the brand. It’s time to look at Consumer ROI. What value are brands providing in exchange for all the effort consumers are putting in to engaging with brands via blogs, Twitter and even offline activities like store visits and Customer Service interactions.
Rick Liebling's Marketing Action for 2010
The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over. It’s time to collaborate with consumers to make goods and services better and more relevant. Brands need to be more open, agile and responsive.
Don’t worry about trying to grab as many Twitter followers as you can, focus on creating meaningful relationships with consumers truly committed to your brand. Create a real value proposition and give those consumers the tools to bring others along.
Win an exclusive copy of Rick Liebling's eBook "Everyone Is Illuminated"
Rick has been passionately writing about Crowdsourcing in the last year. Check out a few of his blog posts - A More Civilised Approach to Crowdsourcing, Crowdsource / Open source, Crowdsourcing: Lesssons from the World Series of Poker.
Rick is publishing his eBook on crowdsourcing next week. It is titled "Everyone Is Illuminated". The eBook is not only meant to provide a primer on the current state of crowdsourcing, but also meant to be a springboard for further discussion on crowdsourcing.
How do you get an exclusive copy of Rick Liebling's eBook "Everyone Is Illuminated"? Simple. Just use this precrafted tweet or include the link to this post or this page with '#CLICKPRIZE'. Include @clickdocuments and @eyecube in your tweet. We will pick 2 lucky winners and announce them early next week.
Recommended Resources
Over to you...
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